HP/TeenVogue HauteShot Social App
When HP and TeenVogue teamed up for a series of pop-up stores, they came to Creative i to develop ideas for engaging teen girls and women both in the store and on the web.
Enter the HP/TeenVogue HauteShot, a social app that enables users to upload pictures of themselves for placement on the cover of TeenVogue.
In store, makeup artists prepared the “stars” for their photo shoot. The images were placed on customized magazine covers, which were then printed out as souvenirs on HP printers.
On the web, users could upload their photos and customize their covers, and then share the resulting image with their social networks.
WhiteHat Security Brand Awareness Launch
Sure, your networks and PCs are safe. But what about your website? This integrated campaign for WhiteHat Security introduced business audiences to the fact that websites have become the #1 source of data breaches – and that WhiteHat is the only solution provider who keeps you 100% secure, no matter what the bad guys throw your way.
A website redesign elevated the brand and gave it a powerful new voice. Print wraps in CIO magazine bring the brand’s value proposition to life. And a series of irreverent banner ads appearing on InformationWeek.com, CIO.com, NetworkWorld.com, and many other outlets significantly increased the client’s share of voice. And helped spread the word that when it comes to website attacks, it’s WhiteHat to the rescue.
Click for more: Website Revamp | Web Banner | Magazine Wrap
SonicWALL Microsite and Viral Game
When network security powerhouse SonicWALL set out to expand its portfolio into the enterprise security space, it turned to Creative i for help.
This award-winning flash-based microsite helped introduce the new SonicWALL E-Class line of Next-Generation Firewalls to the world. And this viral game, called The SonicWALL Network Security Challenge, proved irresistible to legions of IT executives around the world, pitting their reflexes against an onslaught of security threats, and against each other in a social game environment.
“Creative i is that rarest of agencies - fresh ideas, elegant design, and a spirit of innovation that's free of giant egos,” says client Rick Wootten, SonicWALL's director of E-Commerce & E-Business. “I've turned to Creative i time and again… because I know they'll help me get results.”
HP/Cinequest VIP Lounge
Hotshots require hot digs — and we provided them. Working with clients HP and the 2011 Cinequest Film Festival, Creative i developed a fully-branded physical environment befitting the digerati-meets-gliterati crowd.
The result: The HP/Cinequest VIP lounge, where artists, studio heads and distributers could hang out, meet up and just get their industry gossip on.
Best of all, the environment embodied the first physical world premiere of HP's new "Everybody On" brand positioning. Dovetailing nicely with the visionaries of the independent film world. And providing a bold, lively blueprint for future branded environments.
HP 2011 Business Notebooks Launch
Don't just encourage excitement. Ignite it. In a transmedia campaign celebrating the launch of HP's new line of business notebooks, Creative i did just that — sparking a sense of euphoria over the brand's revolutionary new product design.
Spanning posters, viral videos, collateral, sales tools, promotional premiums and more, this campaign lit a fire in the HP team — and helped build enthusiasm for the new ways HP business notebooks inspire us all to bring our professional passions to life.
Click for more:
poster 1 | poster 2 | poster 3 | give aways
Compaq Brand Refresh
Reinventing Compaq: Six years after acquiring Compaq, HP decided it was time for a brand refresh.
Who'd they contact? Creative i.
By creating a new, accessible, irreverent messaging and visual style, we helped reshape Compaq into a brand of computers for everyone who seeks value and appreciates style.
And a new site, templates and example deliverables helped drive home the point like never before.
Putting sales in motion for specialized
This award-winning campaign for Specialized humorously drives home the exclusivity of the company’s dealer network with a simple message: If you could buy these bikes just anywhere, “you couldn't call us Specialized.” “Reaction to this campaign among our retailer network has been astonishing,” says Rick Vosper, Director of Marketing for Specialized Bicycles. “Our retailing partners have never been this excited!”
HP Image Acquisition Program
When you're dealing with one of the most powerful brands on the planet, image is everything. And so is brand consistency.
Creative i created a centralized, database-driven online resource that streamlines the acquisition and management of original photography for use in marketing communications worldwide.
Today, this program is used by over 14,000 HP marketers and their agency partners in 160 countries worldwide.
Cutting the cost of photo acquisition by more than 80%. Saving HP millions of dollars. Eliminating the risk of a competitor using the same images. Ensuring all photographic rights for all media, in perpetuity.
And creating the kind of seamless brand continuity required of a global leader like HP.
Palo Alto Concours D'Elegance Integrated Campaigns
Incredibly successful transmedia campaigns for a legendary classic car show.
One campaign includes a fake blog about Jaguar sightings in Palo Alto that averaged nearly an hour of usage time per visit.
Another shows what you might look like with a bad case of Vettehead. Yet another translates everything you type into the language known as “Ferrari.” And an online- and mobile-classic car trivia game brings the fun to a variety of devices.
All have won regional and national creative awards - and collectively, helped boost revenues 20% or more every year for five straight years.
“It never fails to amaze me how effective Creative I can be,” says Gil Gilfix, executive director for the PA Concours. “The positive feedback has been tremendous.”
NEC/Print and Online Tablet PC Campaign
Launching the LitePad revolution: This lighthearted print and online ad campaign quickly and memorably drove home the key value proposition of the Versa LitePad Tablet PC in the pages of Wired and various online news outlets.
The result: a swarm of queries to find out more about this innovative new entrant in a white-hot market category.
Palm Flash Demos
Adding Flash to Tungsten: Breaking speed records to produce a series of Flash-based online demos for a category-leading product line can be daunting enough.
Factor in a major new branding overhaul, and the task can be downright harrowing.
Enter: Creative i.
Creative i concepted, developed and launched these demos within five weeks, leading to unprecedented engagement on the Palm.com site - and to one very happy client.
