Tom Antal
President and Account Services Director

The driving force and founding partner behind Creative i's success.

From its inception in 1989, Tom has led the agency from pocket change to over $10 million in annual billings. How? By forming a responsive team backed by a platform of unparalleled service that has attracted large, prestigious clients such as HP, Palm, and NEC Solutions America, as well as visionary startups with a passion for creating successful brands, such as BigFix, BlueCat and TiVo.

The award-winning marketing communications campaigns he has spearheaded have helped his clients earn, quite literally, billions of dollars in revenue. Tom has also built a reputation for strategic innovation. Over the last few years, for instance, he has led a global effort to ensure brand continuity in all HP marketing communications - spanning hundreds of countries - by creating a revolutionary product and lifestyle image acquisition program used by 14,000 marketers around the world.

Leading teams of photographers around the world, Tom has shot and directed lush, vibrant photography that showcases HP's computers, printers, and their capabilities.

This ingenious program ensures image continuity in every HP advertisement and marketing communications vehicle everywhere - and saves HP millions of dollars per year by dramatically enhancing and streamlining a business-critical marketing operation.

In short: Tom pictures big possibilities - and acts on them.

Rick Mathieson
Vice President/Creative Director

Heralded as a strategic marketing expert by Harvard Business School's Working Knowledge.

Rick has a passion for finding the Big Idea to help fuel fandemonium, inspire brand love, shape consumer perceptions or simply make the sale.

His work for clients such as HP, Palm, NEC, T-Mobile and Specialized Bicycles has won hundreds of industry creative awards.

His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on CNN Radio and NPR. And his research into emerging digital business models has earned praise from USA Today.

His book THE ON-DEMAND BRAND was a #1 Amazon “Hot New Release,” and has ranked among Amazon's Top 10 books on advertising. Spanning social media, branded entertainment, mobile marketing and more, the book has been described as “required reading for the digital age.” And his book BRANDING UNBOUND has ranked as the world's #1 best-selling book on mobile marketing.

Rick is also a frequently featured speaker at industry events, such as the iMedia Breakthrough Summit, Digital Hollywood, The Global Retail Executive Council, The Microsoft Leadership Forum, Yahoo's Branducation Lecture Series, and many others.

He gets amped about bringing new ideas to life - and our clients love him for it.