Creative i VP’s Latest Book Is A #1 Amazon ‘Hot New Release’ on Advertising

Palo Alto, Calif., June 1, 2010

“On-Demand” is in-demand.

Rick Mathieson’s second book, THE ON-DEMAND BRAND: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, launched April 28 and quickly become a #1 Amazon “Hot New Release” on advertising. So far, industry buzz is phenomenal.

“With the keen insight that ‘now’ is the new ‘new,’ Mathieson crafts a must-read work for any marketer who wants to stay relevant, today-and tomorrow.”
– Russell Weiner, Chief Marketing Officer, Domino’s Pizza, Inc

“Absolutely inspiring! Mathieson takes us on a lively journey through the digital marketing universe, with powerful insights into what has worked, what hasn’t, and most important of all-why. His 10 rules of engagement will spark creativity and inform a new generation of digital marketing initiatives-including my own. Put simply, THE ON-DEMAND BRAND is required reading for the digital age.”
– Peter Cole, Technology Director, R/GA

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers-or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape.”
– Alison Moore, Vice President, Brand Strategy?& Digital Platforms, HBO

“Today, the 24/7 always-on consumer sees everything as an advert. In this new world of ‘consumer time,’ marketers need to bond with consumers in ways that go beyond a mere iPhone or gaming application-just another passing fancy that won’t stay relevant. Rick Mathieson’s THE ON-DEMAND BRAND is truly a must-read for marketers who need to cut through the clutter to gain a deeper understanding of their consumers, spot trends and predict outcomes.”
– Conor Brady, Chief Creative Officer, Organic, Inc.

“This is an essential read for those of us tasked with connecting and engaging with the elusive ‘I want it right now’ generation. Anyone interested in not sucking at their jobs should pick this book up immediately!”
– Jordan Atlas, Vice President, Group Creative Director, Digitas NY

“Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.”
– Publishers Weekly

A vice president and creative director for Creative i, Mathieson has been heralded as a strategic marketing expert by Harvard Business School’s Working Knowledge, and has been recognized with hundreds of regional, national and international creative awards for work done on behalf of clients such as HP, Palm, Sun Microsystems, NEC, T-Mobile and many others. Buy the book here. And see how Creative i can put Rick and the rest of our award-winning team to work for you at creative-i.com.