Creative i Blazes New Trail In International Emerging Media Competition

Creative i Advertising & Interactive Media is emerging as at big winner at the Summit International Awards’ first-ever “Emerging Media Awards” (EMA) competition.

Summit, of course, is an annual, international marketing communications competition that recognizes the best in marketing communications on a global basis.

The EMA is a new effort to recognize work in emerging digital media. Only 10% of all entries to the competition earned awards. Among Ci’s awards:

• Innovator Award: The Compaq.com website – the first initiative to come from Creative I’s overhaul of HP’s Compaq brand.
• Visionary Award: The Mobile Marketing/SMS Campaign for the 2007 Palo Alto Concours d’Elegance classic car show – a promotional effort that enabled consumers to play “Concours Classic Trivia” via Web and mobile phone for the chance to win prizes.
• The Leader Award: The Creative i website – the agency’s all-new revamped website.

“As an agency, it’s an absolute rush to have our work judged as ranking among the best – not just locally, or nationally, but internationally,” says agency VP and creative director Rick Mathieson. “It’s an honor to be recognized by this bleeding-edge awards competition.”

“Many, many thanks go to our clients for trusting us to chart new territory with all of these amazing new digital technologies,” adds agency founder Tom Antal. “We’ve always prided ourselves on being innovators – and it’s nice to see others recognize the work.”