Creative i Wins Platinum at The International Summit's 'Marketing Effectiveness Awards'
Palo Alto, Calif., September 30, 2011 It's fun to play games with your customers and prospects. Turns out it's profitable, too.
When network security powerhouse SonicWALL set out to expand its portfolio into the enterprise security space, it turned to Creative i for help.
Conducting secondary research into possible opportunities, Creative i discovered some rather counterintuitive data. Among other factoids: The higher you are in an organization especially an IT organization the more likely it is you play videogames. At your desk. During the workday.
Capitalizing on this insight, Creative i pitched a viral game, called The SonicWALL Network Security Challenge, that proved irresistible to legions of IT executives around the world, who pitted their reflexes against an onslaught of security threats (and against each other) in a social game environment.
So far, the game has been download 1.2 million times and has resulted in some seriously well-qualified leads for SonicWALL.
"Creative i is that rarest of agencies - fresh ideas, elegant design, and a spirit of innovation that's free of giant egos," says client Rick Wootten, SonicWALL's director of e-commerce & e-business. "I've turned to Creative i time and again
because I know they'll help me get results."
"The 'aha' insight from the research really informed the development of this game," says Rick Mathieson, vice president and creative director for Creative i. "It was a lot of fun to bring this to life and even more fun to see what an effective lead generation tool it has become. Factor in that it's being recognized for excellence not just among peers in Silicon Valley, but around the world, and the whole experience is off the charts."
The Summit International Awards recognize the creative accomplishments of small and medium size advertising agencies throughout the world. The Summit Marketing Effectiveness Award recognizes the ability to influence consumer knowledge, attitudes, beliefs and behavior.
Creative i's viral game for SonicWALL won the Platinum Award in the Business-to-Business category. For more, visit SummitAwards.com/competitions.html
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